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A good description of an item allows the reader to create a good visual impression in his mind. Likewise, a good description of an idea creates crystal clear understanding. Such writing draws on the readers experience in such a way that it can stimulate the natural senses and feelings. Both concrete and abstract references can be used for this purpose. With effective writing, the reader can almost taste what he visualises.

How to Write:

Think of your idea.

Consider what makes you feel what you do.

Consider how you visualise it.

Choose words that come to mind when thinking about it, both concrete and abstract.

Add carefully thought-out descriptions to nouns.

Go for both the simple and obvious, and the more obscure – see which works better.

Consider: Can the reader almost taste the 'cake' or smell the 'factory'?

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Last modified: 02-11-2013